In DNA we help companies to communicate. Sending a clear consistent message to your target audience is essential for growth and stability.
   
 
  Stationary items for the Film
Institute of Ireland.
   
  Every communication your company makes - from the way you answer your phones to your signage, from your website to your staff uniforms, says something about you and the way you conduct your business.
   
 
  Retail clothing labels for Dunnes Stores, Europes largest privately own department store chain.
  Surprise
  DNA use humour, fear, surprise, shock or whatever 'hook' is required to connect with the emotions, aspirations and desires of your audience. Like match making our methods are a form of chemistry between you and your market. While the methods used are psycological and often difficult to equate, the results are very apparent - in your bottom line.
   
 
 
Information graphics for The Central Bank of Ireland.
   
  Collateral Material
 

Brochures
Press adverts
Signage & Posters
Uniforms
Information Graphics
Direct Mail
Websites
 Animation
Translation
   
 

  Interactive CD OYO, Holland.
   
  Mascots
  In 2004 DNA developed several mascots. This was a new departure and one which DNA hope to expand upon in the coming months.
 
  Jools a character design by Daniel P. Mooney in 2004.
   
  Perception and truth
 

How your company is percieved is decided by how well you communicate your message and that perception becomes who you are. At DNA our responsiblity is to inform. It is our job to get your client to lift the phone, visit the site, buy the product or enter your premises. It is your job to make sure your products or services are used again and again. DNA will bring them to your door, your job is to make them want to come back again, and again and again.
   
 
  Stationary items for SteveRhode.com
   
  Campaigns
 
Carnaval promo piece for Republica, 1997.
   
 

Planning a Marketing campaign, let DNA make a proposal, click the contact button above and let us now what your requirements are.
 
USEFUL INFO

Common Law Trademark
  Often referred to as ‘first-in-time’ —A common Law trade mark is held by the first person or entity to use a trademark. The‘first-in-time’ user receives common law protection for the use of that trademark and can prevent others from using what essentially is his trademark… EVEN if this ‘first person’ never registered the mark.
  An image from the Sony Classic Pictures site.
   
 
Confidentiality
  In 2004 DNA signed several non-disclosure agreements (NDA) with its clients. Confidentiality agreements are becoming more and more a part of the international design industry. DNA has always realised the senstive nature of the information supplied to them and always maintain the confidentiality of their clients projects.
   
  Download sample Non disclosure agreement
   
  Copyright
  Copyright is another concern for buyers the world over. All of DNA's work is original and we pass on copyright to our clients on completion of each project.
   
 
 
Daniel Palhares Mooney, Belo, 2004. Daniel is an Illustrator with DNA.

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